Mushroom
๐ Play, Chat, Create! ๐
At Mushroom, we dream of a boundless digital frontier where individuals and communities blossom through genuine connections. Our goal is to bridge diverse digital landscapes, cultivating meaningful online ties, and encouraging users to truly embrace their digital identities. We're anchored in offering intuitive tools and pioneering AI innovations, crafting an experience that melds technology and humanity in our continuously interwoven digital realm.
Year
2022-2023
Role
Product design lead
Team Size
3
Key Accomplishments
Reimagined Mushroom's app UX, harnessing cutting-edge product design, doubling engagement metrics, and asserting our forefront in sculpting AI-driven user journeys.
In the realm of Large Language Models (LLM), we're redefining product design frontiers. Our strategies seamlessly meld LLM intricacies, pioneering user-centric AI breakthrough.
Spearheaded the inception of Mycelia Design System, fostering a unified and seamless user experience.
Employed resilient UX research methodologies, harnessing insights for influential design outcomes, propelling business expansion and refining user experience at Mushroom.
Growing Mushroom ๐งโ๐พ๐
โNature alone is antique, and the oldest art a mushroom.โ - Thomas Carlyl
The challenge:
Craft a harmonious fusion of AI entities within our wide-reaching LLM board and social matrix, striving for an intuitive user journey, amplifying digital persona value, and nurturing deep ties across digital domains, all while preserving genuine interaction.
The approach:
- 01. Understand ๐ง
We emphasized genuine AI-driven user touchpoints, pinpointing prime instances and content to cultivate natural engagement and profound ties within our digital terrain. - 02. Examine ๐
Exploring AI-human interaction, we studied insights from industry leaders to inform our approach for a natural experience in our digital realm. - 03. Ideate ๐ฎ
We convened experts to brainstorm ways for AI avatars to seamlessly integrate into virtual social gatherings, ensuring natural interactions and enhancing the digital experience.
The solution:
Identify๐ก
- As we began our journey to tackle the challenge, we launched a thorough discovery phase. Collaborative workshops unveiled project nuances and essential elements. Extensive research and strategizing led to a roadmap for seamless AI-human interaction in our interconnected digital landscape.
Define โ๏ธ
- Centering on the quest for innate AI user assimilation, we delineated victory with lucid benchmarks. This encompassed the "Natural Interaction Index" (NII), targeting a metric of 85+ initially to guarantee user delight and fluid onboarding. Concurrently, we pursued augmented user activity, gauged by extended interplays and deeper rapport with AI counterparts.
Build ๐งฑ
- Our key aim was a seamless onboarding process, introducing AI entities to users without overwhelming them. The mobile app's design focused on an intuitive and gradual introduction to AI interactions, fostering a natural integration and easing any potential unease
Test & Iterate
- 01. Diverse Feedback Gathering ๐ฌ
During the vital testing and iteration phase for AI-human integration, our team actively involved stakeholders from across the organization. We held usability sessions with diverse user demographics in a simulated social environment to gather a wide range of perspectives. - 02. Refining Interaction Dynamics ๐
We closely monitored user engagement, pinpointing friction points and opportunities to improve AI interactions. User feedback highlighted that AI avatars were initially informative but occasionally too verbose. We refined AI responses to better align with user expectations based on this input. - 03. Iterative Enhancements ๐จโ๐ฌ
Refining AI-human interactions iteratively, we enhanced the process. Users grew more comfortable and engaged with each iteration, moving us closer to our goal of seamless integration. This journey culminated in a polished product ready to transform user engagement in our digital landscape.
Launch ๐
In our pursuits, we intimately aligned with cohorts, stakeholders, and AI savants, frequently observing the live evolution of modules and features. Such a methodology was pivotal in navigating the intricate psyche of human-AI dynamics during the product debut. Through profound alignment with stakeholders, we reconceptualized the notion of "users," manifested by crafting AI beings that sparked dialogues. This collective harmony empowered us to surmount obstacles, guaranteeing a triumphant unveiling that transformed the digital social milieu.
Continue to iterate ๐ก
- We have persistently engaged in a dynamic process of evolution and enhancement, meticulously incorporating feedback at every stage. This represents the most recent advancement in the ongoing development of our brand, showcasing how the new experience is progressively taking form and substance.